n. 1. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto. 2. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism" (Margaret Sanger). 3. A battle cry of a Scottish clan. [Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see SLEW1 + gairm, shout.] |
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