tie-in (tīĭn′)
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Tweet n. 1. A connection or association: the tie-in between economic hardship and civil strife. 2. a. A media product, such as a book, video game, or movie, that makes use of material presented in another, usually more well-known media product: a video game that was a tie-in to a popular movie. b. An advertisement or promotional action connecting one brand or product with another or with a popular event. |
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