launch 1 (lônch, länch)
v. launched, launch·ing, launch·es
a. To throw or propel with force; hurl: launch a spear.
b. To set or thrust (a self-propelled craft or projectile) in motion: launch a rocket; launch a torpedo.
2. Nautical To put (a boat) into the water in readiness for use.
3. To set going; initiate: launch a career; launch a business venture. See Synonyms at begin.
4. To introduce to the public or to a market: launched the new perfume with prime-time commercials on the major networks.
5. To give (someone) a start, as in a career or vocation.
1. To begin a new venture or phase; embark: launch forth on a dangerous mission; launched out on her own after college.
2. To enter enthusiastically into something; plunge: launched into a description of the movie.
The act of launching.
[Middle English launchen, from Old North French lancher, from Latin lanceāre, to wield a lance, from lancea, lance; see LANCE.]
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2018 by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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