flack 1 (flăk) Informal
A press agent; a publicist.
v. flacked, flack·ing, flacks
To act as a press agent: flacking for a movie studio.
To act as a press agent for; promote: authors who tour the country flacking their books.
[Perhaps after Gene Flack, a movie press agent in the 1920s and 1930s.]
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2022 by HarperCollins Publishers. All rights reserved.
Indo-European & Semitic Roots Appendices
Thousands of entries in the dictionary include etymologies that trace their origins back to reconstructed proto-languages. You can obtain more information about these forms in our online appendices:
The Indo-European appendix covers nearly half of the Indo-European roots that have left their mark on English words. A more complete treatment of Indo-European roots and the English words derived from them is available in our Dictionary of Indo-European Roots.