hoop·la (hplä′, hp-)
a. Boisterous, jovial commotion or excitement.
b. Extravagant publicity: The new sedan was introduced to the public with much hoopla.
2. Talk intended to mislead or confuse.
[Perhaps from French houp-là, upsy-daisy! : houp (of imitative origin) + là, there; see VOILà.]
The American Heritage® Dictionary of the English Language, Fifth Edition copyright ©2018 by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
The American Heritage Dictionary Blog
Check out our blog, updated regularly, for new words and revised definitions, interesting images from the 5th edition, discussions of usage, and more.