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tr.v. pro·mot·ed, pro·mot·ing, pro·motes 1. a. To raise to a more important or responsible job or rank. b. To advance (a student) to the next higher grade. 2. To contribute to the progress or growth of; further. See Synonyms at advance. 3. To urge the adoption of; advocate: promote a constitutional amendment. 4. To attempt to sell or popularize by advertising or publicity: commercials promoting a new product. 5. To help establish or organize (a new enterprise), as by securing financial backing: promote a Broadway show. [Middle English promoten, from Old French promoter, from Latin prōmovēre, prōmōt- : prō-, forward; see PRO-1 + movēre, to move; see meuə- in the Appendix of Indo-European roots.] pro·mot′a·bili·ty n. pro·mota·ble adj. |
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